NOTES / Field guides, kept honest
Notes from
the studio.
Guides with actual numbers in them. Some will talk you out of hiring us. That’s working as intended.
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29 Aug 2026 How Long Does It Take to Build an MVP? 8-12 Weeks Six weeks to four months is the honest range. Which end you land on is decided mostly by scope discipline and how fast you answer, not by your builder. 31 Jul 2026 AiSensy vs Wati vs Interakt: An Honest Comparison We build on all three and sell none of them. Why the monthly platform fee is the least important number, and what actually decides your WhatsApp bill. 30 Jul 2026 How Much Equity to Build an MVP? 5–15%, and Why 5–15% if they take little cash — against a 1.54% median founding-engineer grant. How to size the stake, structure the vesting, and when to pay cash instead. 29 Jul 2026 Custom CRM vs Zoho/Salesforce: An Honest Decision Framework Per-user SaaS fees vs a one-time custom build: the actual break-even maths, the 80% rule, and the cases where we tell clients not to hire us. 29 Jul 2026 How Much Does an MVP Cost? $2,000 to $120,000 in 2026 Quotes run $2,000 to $120,000 for one brief, because the word hides four different purchases. What each band buys, and how much of your raise to spend. 29 Jul 2026 The MVP-for-Equity Model, Explained Honestly Why a $749/month product team takes 5-15% equity, how monthly vesting protects the founder, and the three situations where you should choose cash-only instead. 29 Jul 2026 What SEO Actually Costs in India (2026 Retainer Guide) Real retainer numbers: ₹5,000 'guaranteed ranking' packages vs ₹25,000-60,000/month professional SEO, what each buys, and how to spot a bad agency. 29 Jul 2026 Can't Find a Technical Co-Founder? Your Options, Ranked The co-founder search fails for most non-technical founders. Here are six real alternatives, with equity cost, cash cost and failure mode, ranked honestly. 29 Jul 2026 What a Website Actually Costs in India (2026 Guide) From ₹3,800 template sites to ₹4 lakh e-commerce builds: what you get at every price level, and when the cheap option is genuinely the right call. 29 Jul 2026 WhatsApp Business API Pricing in India, Line by Line Platform fees, Meta's per-message charges, hidden markups and the real monthly cost of WhatsApp automation for a typical Indian SMB, with example budgets. 29 Jul 2026 WhatsApp Automation for Clinics: Bookings & Reminders How clinics use WhatsApp to take bookings without the phone ringing, send reminders that cut no-shows, and what the setup and monthly costs really are. 29 Jul 2026 WhatsApp Automation for Indian Businesses: Full Guide What WhatsApp automation does for an Indian business, what it costs across Meta, platform and setup, and how to run it without getting your number banned.
METHOD How these are written
These notes are researched and drafted with AI assistance, then reviewed and published by a person. Every figure is either linked to its source or explicitly marked as unverified, which is why some paragraphs tell you a widely quoted number has nothing behind it. We would rather say that than repeat it.